{"id":1044,"date":"2024-02-27T09:00:17","date_gmt":"2024-02-27T09:00:17","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=1044"},"modified":"2024-04-12T13:51:19","modified_gmt":"2024-04-12T12:51:19","slug":"data-storytelling-in-4-steps","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/data-storytelling-in-4-steps\/","title":{"rendered":"Data Storytelling in 4 Steps"},"content":{"rendered":"

You\u2019re standing in front of your manager, your boss, and your boss\u2019s boss. Behind you is a screen with the first slide of the research presentation you spent hours on. You click to a chart filled with numbers and text. Your boss yawns. Your stomach clenches. You wish you hadn\u2019t eaten that burrito at lunch.<\/i>\u00a0<\/strong><\/p>\n

Surveys indicate around 75% of the population fears public speaking. We\u2019re afraid of boring our audience\u2014and when it comes to presenting <\/span>research, data and statistics, we think we\u2019re on the way to Snoozeville.\u00a0<\/span>\u00a0<\/span><\/p>\n

But you have the power to turn your statistics into compelling, value-adding nuggets of persuasion. When you embed data in a story, you won\u2019t have to fight for your audience\u2019s attention. Read on to learn how to use data storytelling to boost your persuasive power, add value to your insights and make your presentation stick in your audience\u2019s mind.<\/span>\u00a0<\/span><\/p>\n

The Benefits\u2014and Dangers of Using Data<\/span><\/b>\u00a0<\/span><\/h2>\n

We\u2019ve all seen presentations with data that just doesn\u2019t work. From a lack of clarity to data overload, complex jargon and missing interpretation, it\u2019s easy to miss the mark.<\/span>\u00a0<\/span><\/p>\n

But when you get it right, it can have real benefits, including:<\/span>\u00a0<\/span><\/p>\n