{"id":1053,"date":"2024-02-27T11:12:21","date_gmt":"2024-02-27T11:12:21","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=1053"},"modified":"2024-04-12T12:02:25","modified_gmt":"2024-04-12T11:02:25","slug":"dna-of-a-sales-pitch","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/","title":{"rendered":"DNA of a Sales Pitch"},"content":{"rendered":"<p><strong>What\u2019s the key to a great pitch? In our humble opinion, it\u2019s storytelling.<\/strong><\/p>\n<p>You\u2019ve likely heard of the transformative power of storytelling in a speaker-audience setting. From <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2023\/06\/08\/the-power-of-storytelling-for-your-business-unleashing-your-inner-storyteller\/\">Forbes<\/a> to <a href=\"https:\/\/hbr.org\/2003\/06\/storytelling-that-moves-people\">Harvard Business Review<\/a>, storytelling has been making headlines in business as a way to boost engagement, retention and impact. And while it may be trending, it\u2019s anything but a fad. In fact, we\u2019re up to <a href=\"https:\/\/www.forbes.com\/sites\/kateharrison\/2015\/01\/20\/a-good-presentation-is-about-data-and-story\/\">22 times more likely to remember information if it\u2019s part of a story.<\/a><\/p>\n<p>At Future Present, we\u2019re <a href=\"https:\/\/thoughts.futurepresent.agency\/news\/storytelling-techniques-for-presentations\/\">big proponents of using narrative storytelling<\/a> to build smashing presentations. We\u2019ve used it on some of our biggest projects, including some knockout pitch decks.<\/p>\n<p>But storytelling in itself isn\u2019t the key to a truly fantastic pitch. Adding some tension and a narrative structure might make your pitch more engaging, but they won\u2019t deliver your buyer to you on a platter. Not unless you\u2019ve got the secret ingredient\u2026<\/p>\n<h2><em>Casting Your Story<\/em><\/h2>\n<p>Think of your pitch as a story with you, your product and your buyer as the characters. If you choose to make your product (or your brand) the Hero of the story, you\u2019ll likely end up with the deck that spends too much time on the features of your product, the inner workings of the company and the values of the brand.<\/p>\n<p>But with your buyer as the Hero of your presentation, the need to list every single feature of your product and every executive on your payroll melts away. Yes, you\u2019re still selling your product, but it isn\u2019t the focus of your presentation. Instead, you\u2019re focused on your Hero\u2019s needs, wants and challenges.<\/p>\n<p>What\u2019s your role? You\u2019re the Guide. You\u2019re the wise mentor, the Dumbledore to your buyer\u2019s Harry Potter, the Yoda to their Luke Skywalker. It\u2019s your job to answer their questions, soothe their concerns and guide them toward the perfect solution to their problem: your product.<\/p>\n<h2><em>Making Your Buyer The Hero<\/em><\/h2>\n<p>Making your buyer the Hero of your sales pitch is about tailoring your presentation to fit their needs. We\u2019ve gathered a few points to help you customise your pitch:<\/p>\n<ol>\n<li><strong>Know your buyer. <\/strong>Before building your pitch, spend time researching your buyer. With a deep understanding of your buyer&#8217;s challenges and goals, you\u2019ll be able to adapt your pitch to resonate with them. All retail buyers want to increase footfall, grow the category and meet KPIs, but delivering on the challenges unique to your buyer will put your presentation over the top. If, for example, your buyer is struggling with penetration in a specific demographic, you\u2019ll know to highlight the feature that appeals to that demographic instead of spending time on your product\u2019s full suite of features.<\/li>\n<li><strong>Use data wisely. <\/strong>You\u2019re probably drowning in market research, consumer insights and demand forecasts, but how do you decide what to include in your pitch? Buyers are data-driven decision-makers, but irrelevant or unnecessary information can cloud your message and waste their time (and yours). When you structure your pitch as a story with your buyer as the Hero, you\u2019ll be able to narrow your data to include only the points your buyer needs to hear.<\/li>\n<li><strong>Make it easy. <\/strong>Buyers are busy and decision fatigue is rife, so making your buyer the Hero of your pitch is making about it as easy as possible for them to choose your product. Providing ample clear, useful proof of your unique value proposition, your understanding of the key dynamics of the category and how your product will enhance the buyer\u2019s existing offering will reduce the amount of analysis they have to do and help them to make that decision.<\/li>\n<\/ol>\n<p>As you craft your next presentation, give our advice a try. Think of yourself as your buyer\u2019s all-knowing guide, leading them toward the solution to their problems. If you come prepared with a deck that positions your buyer as the Hero, your pitch will knock their socks off.<\/p>\n<p><strong>Fancy a fully branded, bespoke and beautiful presentation just in time for your next pitch? <a href=\"https:\/\/thoughts.futurepresent.agency\/get-in-touch\/\">Give us a call!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the key to a great pitch? In our humble opinion, it\u2019s storytelling. You\u2019ve likely heard of the transformative power of storytelling in a speaker-audience setting. From Forbes to Harvard Business Review, storytelling has been making headlines in business as a way to boost engagement, retention and impact. And while it may be trending, it\u2019s&#8230;<\/p>\n","protected":false},"author":6,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,83,35],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DNA of a Sales Pitch | Latest News<\/title>\n<meta name=\"description\" content=\"What\u2019s the key to a great pitch? In our humble opinion, it\u2019s storytelling. 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You\u2019ve likely heard of the transformative power of storytelling in a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Future Present\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T11:12:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T11:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gary Corrin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gary Corrin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/\"},\"author\":{\"name\":\"Gary Corrin\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/3a02da04e05df969e4788888a2edfbf2\"},\"headline\":\"DNA of a Sales Pitch\",\"datePublished\":\"2024-02-27T11:12:21+00:00\",\"dateModified\":\"2024-04-12T11:02:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-23.png\",\"articleSection\":[\"Business\",\"Storytelling &amp; Presentation Theory\",\"Tips &amp; Tricks\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/\",\"url\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/\",\"name\":\"DNA of a Sales Pitch | Latest News\",\"isPartOf\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/dna-of-a-sales-pitch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-23.png\",\"datePublished\":\"2024-02-27T11:12:21+00:00\",\"dateModified\":\"2024-04-12T11:02:25+00:00\",\"description\":\"What\u2019s the key to a great pitch? 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