{"id":582,"date":"2023-09-07T10:00:50","date_gmt":"2023-09-07T09:00:50","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=582"},"modified":"2024-04-12T15:50:25","modified_gmt":"2024-04-12T14:50:25","slug":"why-do-your-decks-need-pro-storytelling","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/why-do-your-decks-need-pro-storytelling\/","title":{"rendered":"Why Do Your Decks Need Pro Storytelling?"},"content":{"rendered":"
All your presentations are telling a story, whether you planned it that way or not. The reality you need to wrap your little noggin around is that pro storytelling really isn\u2019t an option anymore \u2013 it\u2019s a necessity.<\/p>\n
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As Will Storr, author of The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better<\/span><\/em><\/a> said, \u201cit\u2019s story that makes us human\u201d. That might initially feel like quite an outlandish assertion, especially to those of you unused to seeing the world through a storified lens.<\/p>\n But, for as long as humans have been mooching about the globe, gossip, myths, spoken histories, and fables have banded us together. It\u2019s how we have always identified our common challenges, celebrated our connection with others, fostered collaborative thought and passed moral expectations down to the next generation.<\/p>\n Storytelling has always been an essential part of human communication, but in recent years it\u2019s also become a popular buzzword in the creative industries. \u201cStorytellers\u201d have popped up on company rosters worldwide as businesses move away from rigid data-driven messaging and into the less tangible but undeniably powerful pull of storytelling.<\/p>\n In fact, pro storytelling is earmarked to be the \u201cbiggest business skill\u201d<\/a> of the next few years. Which, as an agency full of creative storytellers, we think is totally reasonable and pretty neat. But really, savvy marketers, copywriters and brand crafters have been tapping into the rich well of connection that storytelling provides for a long, long (long) time already. So what changed? Why is \u201cstorytelling\u201d suddenly something that non-creatives understand the power of? Because the news is finally funnelling through to the rational thinkers: emotional relatability is the real key to rational victory.<\/p>\n Stories increase the emotional connection between business and audience. If a brand narrative is tailored with this correlation front of mind, the power of resonant connection is creatively exploitable. But, to be as effective as possible, you need to tell a consistent<\/strong> story across every audience touch point, with total clarity on who your Hero is, what villain they\u2019re fighting against, and how you\u2019re ready to guide them to success. Whether it’s landing page copy or marketing campaigns, sales decks, or investor bids – every bit of messaging needs to speak in the same voice and hit the same emotional notes.<\/p>\n Because hard sells don\u2019t work anymore, folks. In fact, studies show that 3 out of 4 people now actively avoid adverts<\/a>. So you need to shift your focus towards growing genuine relationships with your audience. Honestly, there\u2019s no better, easier or more efficient way to do that than through storytelling.<\/p>\n As well as upping brand>audience resonance in the moment, pro storytelling is a handy little tool for making your messaging more memorable. Take Dove, for example. Dove has been using the same story across all their ads and brand messaging for years. This long-game strategy makes Dove a great example of how using stories consistently engages empathy, allows consumers to see themselves reflected in the brand and builds a bond between business and audience.<\/p>\nDepth of connection directly correlates to business success<\/h2>\n
Storytelling drives memorability<\/h2>\n