{"id":655,"date":"2021-02-03T12:25:47","date_gmt":"2021-02-03T12:25:47","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=655"},"modified":"2024-04-12T15:53:25","modified_gmt":"2024-04-12T14:53:25","slug":"6-brand-storytelling-examples","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/","title":{"rendered":"6 Powerful Business Storytelling Examples"},"content":{"rendered":"

Six unforgettable brands that took business storytelling to the next level<\/h1>\n

 <\/p>\n

Brand storytelling isn’t just some passing trend; it’s the besting heart of modern marketing. And guess what? It’s broader, bolder and bigger than you thought.<\/p>\n

 <\/p>\n

Don’t box brand storytelling into something that just your marketers should concern themselves with. From CEOs spinning stories that make leadership sparkle, to companies weaving narratives that make internal presentations pop, it’s all over the danged place.<\/p>\n

Ready to dive into six red-hot examples of brand storytelling? From leadership masterpieces to marketing magic, we’ve got the lot.<\/p>\n

Nike: sprinting ahead with storytelling<\/h2>\n

Nike’s been championing storytelling since before it was cool. You will, unless you’ve been living under a rock for more than three decades, remember the ever-iconic Just Do It<\/a> campaign. It’s ancient but it still gives ya chills.<\/p>\n

An 80 year old guy running shirtless across the Golden Gate Bridge motivates millions around the world, resonating across genders, cultures and experiences. It provokes an internal dialogue between the active and inactive versions of yourself.<\/p>\n

Richard Branson: Virgin’s storytelling virtuoso<\/h2>\n

\"Richard<\/p>\n

Richard Branson lives and breathes storytelling. For him, \u201cthe Virgin story<\/a> \u2013 its ups, downs, opportunities, and challenges.\u201d is more than a tale; it’s a blueprint for success.<\/p>\n

In fact, he\u2019s so dedicated to the importance of storytelling in business that he dedicated a whole month in 2017<\/a> to teaching his team how to attract customers and investors through the power of stories.<\/p>\n

From blogs<\/a> to books, he’s turned Virgin’s journey into an emotional ride. We couldn’t talk about brand storytelling without tipping our hats to this master narrator.<\/p>\n

Budvar: brewing success through story<\/h2>\n

Czech brewer Budvar doesn’t just make beer; they craft stories. Their company’s history, the way they brew, the people behind it – all part of a compelling narrative that fuels their sales pitches.<\/p>\n

\"\"<\/p>\n

The robust and flexible deck their sales team use on the road (which, incidentally, we helped Budvar to create) is built around the company\u2019s story, with Budvar\u2019s products presented in relation to this story, helping their salespeople build an emotional connection between themselves and their audience.<\/p>\n

Airbnb: crafting community tales<\/h2>\n

Airbnb is a storytelling sensation brand. They don’t sell stays; they sell experiences, built around real people. The hosts, the guests, the shared moments – that’s the Airbnb story, as demonstrated by their ongoing \u201cHost stories\u201d YouTube series<\/a>. That dedication to narration has catapulted the brand straight into the stratosphere.<\/p>\n

Skyscanner: elevating engagement with narratives<\/h2>\n

When Skyscanner needed to rally their global team for a rebranding events, they turned to storytelling. With a blend of company history, individual achievements and heartfelt employee stories, they transformed an ordinary event into a storytelling extravaganza. (And yes, we helped them do it.)<\/p>\n

Patty McCord: Netflix’s soaring star<\/h2>\n

Former Netflix CTO Patty McCord turned a PowerPoint into viral storified sensation<\/a>. How, you ask? By telling the story of Netflix’s dynamic work culture, in Netflix\u2019s “Freedom & Responsibility”<\/a> presentation, published to attract eager new employees to the quickly growing company. It’s since been viewed over 20 million times.<\/p>\n

The transformative power of storytelling in business<\/h2>\n

From hiring sprees and rocking internal presentations to marketing marvels and personal brand building, the world’s your oyster when you’ve got effective brand storytelling.<\/p>\n

Need a bit of help to craft your own riveting brand narrative? Want to set the stage for your next presentation success? Reach out to us today, and we’ll help write the next big story together.<\/p>\n","protected":false},"excerpt":{"rendered":"

Six unforgettable brands that took business storytelling to the next level     Don’t box brand storytelling into something that just your marketers should concern themselves with. From CEOs spinning stories that make leadership sparkle, to companies weaving narratives that make internal presentations pop, it’s all over the danged place. Ready to dive into six…<\/p>\n","protected":false},"author":7,"featured_media":691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,40,39],"tags":[50,20,21],"acf":[],"yoast_head":"\n6 Powerful Business Storytelling Examples | Latest News<\/title>\n<meta name=\"description\" content=\"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Powerful Business Storytelling Examples | Latest News\" \/>\n<meta property=\"og:description\" content=\"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Future Present\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T12:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T14:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lyndon Nicholson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndon Nicholson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\"},\"author\":{\"name\":\"Lyndon Nicholson\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/116c13a09afaf5b8d6402821a8ae7f60\"},\"headline\":\"6 Powerful Business Storytelling Examples\",\"datePublished\":\"2021-02-03T12:25:47+00:00\",\"dateModified\":\"2024-04-12T14:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\"},\"wordCount\":606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png\",\"keywords\":[\"Business\",\"Presentation\",\"Storytelling\"],\"articleSection\":[\"Business\",\"PowerPoint\",\"Success Stories\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\",\"url\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\",\"name\":\"6 Powerful Business Storytelling Examples | Latest News\",\"isPartOf\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png\",\"datePublished\":\"2021-02-03T12:25:47+00:00\",\"dateModified\":\"2024-04-12T14:53:25+00:00\",\"description\":\"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?\",\"breadcrumb\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage\",\"url\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png\",\"contentUrl\":\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png\",\"width\":1800,\"height\":714},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thoughts.futurepresent.agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success Stories\",\"item\":\"https:\/\/thoughts.futurepresent.agency\/news\/category\/success-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"6 Powerful Business …\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#website\",\"url\":\"https:\/\/thoughts.futurepresent.agency\/\",\"name\":\"Future Present\",\"description\":\"Premium Business Presentations. Your PowerPoint Agency UK\",\"publisher\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#organization\"},\"alternateName\":\"Future Present\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thoughts.futurepresent.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#organization\",\"name\":\"Future Present\",\"alternateName\":\"Future Present\",\"url\":\"https:\/\/thoughts.futurepresent.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wordpress-1063565-4132336.cloudwaysapps.com\/wp-content\/uploads\/2023\/07\/logo-blue.svg\",\"contentUrl\":\"https:\/\/wordpress-1063565-4132336.cloudwaysapps.com\/wp-content\/uploads\/2023\/07\/logo-blue.svg\",\"width\":350,\"height\":74,\"caption\":\"Future Present\"},\"image\":{\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/futurepresagency\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/116c13a09afaf5b8d6402821a8ae7f60\",\"name\":\"Lyndon Nicholson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/29b3d4601b90b41321ae763c52226137?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/29b3d4601b90b41321ae763c52226137?s=96&d=robohash&r=g\",\"caption\":\"Lyndon Nicholson\"},\"description\":\"Our fearless leader, the savviest of strategists and pub bill-footer. Lyndon\u2019s the thread that ties together the whole FP team, the keeper of the creatives and a force to be reckoned with. He\u2019s got that agency-owner balance of creativity and entrepreneurship that keeps FP striving to innovate, client-friendly and keeps the bottom line nice and healthy\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/lyndonnicholson\/\"],\"url\":\"https:\/\/thoughts.futurepresent.agency\/news\/author\/lyndon-nicholson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Powerful Business Storytelling Examples | Latest News","description":"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/","og_locale":"en_GB","og_type":"article","og_title":"6 Powerful Business Storytelling Examples | Latest News","og_description":"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?","og_url":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/","og_site_name":"Future Present","article_published_time":"2021-02-03T12:25:47+00:00","article_modified_time":"2024-04-12T14:53:25+00:00","og_image":[{"width":1800,"height":714,"url":"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png","type":"image\/png"}],"author":"Lyndon Nicholson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndon Nicholson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#article","isPartOf":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/"},"author":{"name":"Lyndon Nicholson","@id":"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/116c13a09afaf5b8d6402821a8ae7f60"},"headline":"6 Powerful Business Storytelling Examples","datePublished":"2021-02-03T12:25:47+00:00","dateModified":"2024-04-12T14:53:25+00:00","mainEntityOfPage":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/"},"wordCount":606,"commentCount":0,"publisher":{"@id":"https:\/\/thoughts.futurepresent.agency\/#organization"},"image":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png","keywords":["Business","Presentation","Storytelling"],"articleSection":["Business","PowerPoint","Success Stories"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/","url":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/","name":"6 Powerful Business Storytelling Examples | Latest News","isPartOf":{"@id":"https:\/\/thoughts.futurepresent.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage"},"image":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png","datePublished":"2021-02-03T12:25:47+00:00","dateModified":"2024-04-12T14:53:25+00:00","description":"Brand storytelling isn't just some passing trend; it's the besting heart of modern marketing. Ready to see how it could work for your brand?","breadcrumb":{"@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#primaryimage","url":"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png","contentUrl":"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/08\/Artboard-2-copy-39.png","width":1800,"height":714},{"@type":"BreadcrumbList","@id":"https:\/\/thoughts.futurepresent.agency\/news\/6-brand-storytelling-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thoughts.futurepresent.agency\/"},{"@type":"ListItem","position":2,"name":"Success Stories","item":"https:\/\/thoughts.futurepresent.agency\/news\/category\/success-stories\/"},{"@type":"ListItem","position":3,"name":"6 Powerful Business …"}]},{"@type":"WebSite","@id":"https:\/\/thoughts.futurepresent.agency\/#website","url":"https:\/\/thoughts.futurepresent.agency\/","name":"Future Present","description":"Premium Business Presentations. Your PowerPoint Agency UK","publisher":{"@id":"https:\/\/thoughts.futurepresent.agency\/#organization"},"alternateName":"Future Present","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thoughts.futurepresent.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/thoughts.futurepresent.agency\/#organization","name":"Future Present","alternateName":"Future Present","url":"https:\/\/thoughts.futurepresent.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thoughts.futurepresent.agency\/#\/schema\/logo\/image\/","url":"https:\/\/wordpress-1063565-4132336.cloudwaysapps.com\/wp-content\/uploads\/2023\/07\/logo-blue.svg","contentUrl":"https:\/\/wordpress-1063565-4132336.cloudwaysapps.com\/wp-content\/uploads\/2023\/07\/logo-blue.svg","width":350,"height":74,"caption":"Future Present"},"image":{"@id":"https:\/\/thoughts.futurepresent.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/futurepresagency\/"]},{"@type":"Person","@id":"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/116c13a09afaf5b8d6402821a8ae7f60","name":"Lyndon Nicholson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thoughts.futurepresent.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/29b3d4601b90b41321ae763c52226137?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/29b3d4601b90b41321ae763c52226137?s=96&d=robohash&r=g","caption":"Lyndon Nicholson"},"description":"Our fearless leader, the savviest of strategists and pub bill-footer. Lyndon\u2019s the thread that ties together the whole FP team, the keeper of the creatives and a force to be reckoned with. He\u2019s got that agency-owner balance of creativity and entrepreneurship that keeps FP striving to innovate, client-friendly and keeps the bottom line nice and healthy","sameAs":["https:\/\/www.linkedin.com\/in\/lyndonnicholson\/"],"url":"https:\/\/thoughts.futurepresent.agency\/news\/author\/lyndon-nicholson\/"}]}},"_links":{"self":[{"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/posts\/655"}],"collection":[{"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":0,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/media\/691"}],"wp:attachment":[{"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thoughts.futurepresent.agency\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}