{"id":752,"date":"2023-09-28T10:00:25","date_gmt":"2023-09-28T09:00:25","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=752"},"modified":"2024-04-12T14:01:17","modified_gmt":"2024-04-12T13:01:17","slug":"creating-a-winning-pitch-deck-part-one","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/creating-a-winning-pitch-deck-part-one\/","title":{"rendered":"Creating a Winning Pitch Deck: Part 1"},"content":{"rendered":"
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In a pickle trying to make pitch perfect pitch deck? Feeling confused, concerned and a little bit clammy? We\u2019ve got your back. Read on to find out the secret sauce behind really bloody good pitch decks.<\/p>\n
What is a pitch deck?<\/h2>\n
We don\u2019t want to patronise you, so if you\u2019re totally au fait with pitch decks, feel free to skip this intro. But if you\u2019re coming into this post devoid of any pre-existing presentation bias, a pitch deck is a kind of presentation designed to persuade a prospect to buy into a product or service (in this post, we\u2019re going to call this \u201cthe product\u201d for clarity).<\/p>\n
Pitch decks can be part of the sales process at any point in the funnel. They can be used to warm up an icy prospect, qualify a toasty lead or cinch the deal with a red-hot whale of a client. Identifying precisely how you intend to use your pitch deck is step one to making a good presentation, since the ingredients in an emailable intro pitch will be very different from a presented exec-level deck.<\/p>\n
What are the qualities of a good pitch deck?<\/h2>\n
Every product\u2019s pitch deck should be unique. But all good pitch decks share some general qualities. They are:<\/p>\n
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Clear<\/strong> \u2013 with all extraneous fluff mercilessly canned<\/li>\n
Engaging<\/strong> \u2013 both visually and verbally, with attention-holding design incorporated into every slide<\/li>\n
Storified<\/strong> \u2013 with a carefully-crafted narrative flow holding the messaging together<\/li>\n
Articulate<\/strong> \u2013 addressing their audience\u2019s challenges and presenting the product\u2019s solutions<\/li>\n
Value-led<\/strong> \u2013 clearly defining a brand\u2019s elevator pitch rather than relying on nice-sounding but meaningless copy<\/li>\n<\/ul>\n
All good pitch decks need all these components, but it\u2019s not enough just to cram all these things into a PowerPoint, choose an AI-generated Microsoft template and call it a day. Before you get anywhere near putting words on a slide, you need to have a solid handle on the story you\u2019re telling.<\/p>\n
The power of a good story: using narrative techniques to craft a winning pitch<\/h2>\n
Okay, we harp on about storytelling in pretty much every one of our posts, but just because you\u2019re sick of hearing about it doesn\u2019t mean it\u2019s getting any less important.<\/p>\n