{"id":760,"date":"2023-10-12T10:00:34","date_gmt":"2023-10-12T09:00:34","guid":{"rendered":"https:\/\/thoughts.futurepresent.agency\/?p=760"},"modified":"2024-04-12T14:01:23","modified_gmt":"2024-04-12T13:01:23","slug":"creating-a-winning-pitch-deck-part-two","status":"publish","type":"post","link":"https:\/\/thoughts.futurepresent.agency\/news\/creating-a-winning-pitch-deck-part-two\/","title":{"rendered":"Creating a Winning Pitch Deck: Part 2"},"content":{"rendered":"
Part one of this series covered off the shared qualities of rock-solid pitch decks, narrative arcs, Aristotelian arguments and the basics of design. But there\u2019s still some things your perfect pitch deck is crying out for. Read on to find out more.<\/p>\n
Hopefully, after reading the first article in this series (which is here<\/a> if you haven\u2019t seen it yet), you\u2019ll be familiar with the basic ingredients of a pixel perfect pitch deck. But all those tips, tricks and tools won\u2019t help your presentation perform if your audience can\u2019t see themselves in the pitch.<\/p>\n Enter: audience persona mapping. The part of a Discovery and Storytelling Workshop that nobody thinks they need, even though it’s the bit that matters most. This is where we create a fictional version of our ideal audience member, painting as detailed a picture as possible.<\/p>\n There\u2019s a bunch of overlapping reasons we map personas before we get started writing presentations. Here are a few.<\/p>\n Mapping out your Hero persona helps you, your team (and, crucially, your Future Present Storyteller) to identify the key characteristics of your Hero. Discover the desires that drive them, the challenges they need to overcome and the values that are holding them accountable.<\/p>\n As well as conjuring clarity from chaos, mapping out a persona will naturally give you and your Storyteller an extra layer of empathy for your Hero. And the higher the empathy level, the easier it\u2019ll be to stir some tasty emotional resonance into the deck.<\/p>\n The more clearly you define your persona, the more richly relatable and dynamically compelling your Hero is likely to be for anyone in your audience. That relatability is going to drive the kind of attention that could prove invaluable for your pitch.<\/p>\n If your Hero feels properly championed by your presentation, they\u2019ll be even more easily convinced by your winning argument and persuasive pitch. On the flipside, if your audience doesn\u2019t feel represented in your deck, they\u2019re extremely likely to tune out your spiel.<\/p>\nWhat\u2019s the point of personas?<\/h2>\n
They bring clarity<\/h3>\n
They drive empathy<\/h3>\n
They up relatability<\/h3>\n
They propel persuasion<\/h3>\n
Where to start?<\/h2>\n