![\"\"](\"https:\/\/thoughts.futurepresent.agency\/wp-content\/uploads\/2023\/10\/ethos-logos-pathos2.jpg\")
<\/p>\nHow do we make all of our arguments the absolute goodest they can be? You need to brush up on your Aristotle. The (great-great-great, etc.) grandfather of arguments, and founder of the trifecta of key ingredients for winning any debate: ethos, logos and pathos.<\/p>\n
<\/p>\n
<\/p>\n
Do you ever find yourself screaming into the void of lost arguments, vainly hoping that your audience\u2019s mind will miraculously change even though you can see each new point you make tanking? Well, it\u2019s time to cut the modern crap and dip our toes into the primordial soup of persuasion. We\u2019re taking a jump back in time, all the way to Ancient Greece, to meet Aristotle \u2013 the OG influencer and master debater.<\/p>\n
Aristotle gifted us with the holy trinity of persuasion: logos<\/em> (all things logical and reasonable), ethos<\/em> (your passport to credibility) and pathos<\/em> (the emotional heartbeat of any argument). Each of these cornerstones has its place in the weight of your words. It\u2019s how you choose to balance each element that gives your pitch it\u2019s own unique secret sauce.<\/p>\n The time you dedicate to each point of the rhetorical triangle is totally up to you, as is the order you address them in. As a general (and therefore often incorrect) rule, most persuasive presentations follow this pattern: pathos, logos, ethos. Lead with emotion, convince with logic and then bring the pitch home with some juicy credentials. Let\u2019s dig deeper.<\/p>\n Enter \u201cpathos\u201d \u2013 born from the Greek word for \u201csuffering, sensation, experience\u201d. It\u2019s less about adding a touch of doom and\/or gloom to your deck and more about building that precious bridge of empathetic connection between arguer and audience.<\/p>\n The real key to properly cramming pathos into your presentations is to buddy up with your Hero. Know them inside and out. If you sketch out a solid persona map, you\u2019ll be able to ride the highway to their heart, triggering fruitful kinship, stirring lucrative empathy or kindling righteous indignation at the drop of a slide.<\/p>\n Next on the roster is \u201clogos\u201d. Stemming from the Greek word meaning \u201creason, judgement, understanding\u201d, logos is \u201cthe rational principle that governs and develops the universe\u201d. It\u2019s the central pillar that holds most presentations together.<\/p>\n Employing logos doesn\u2019t just explain your viewpoint. It gently takes your audience by the hand and leads them to whatever conclusion you want to feel inevitable. Usually, that\u2019s making them see that your solution really is the only viable option to solve whatever challenges they\u2019re facing.<\/p>\n And finally, rounding off our little persuasion powerhouse, \u201cethos\u201d, which, in Greek, means \u201ccustom, habit, disposition, character\u201d. Put simply, ethos is the establishment of credentials so indelible that you are seen as the authority on the topic you\u2019re talking about.<\/p>\n With presentations, ethos is your secret weapon. Sprinkle some social proof into the presentation pudding. Back that up with solid case studies and accreditations to allay any lingering concerns around your reliability or authority.<\/p>\n Now let\u2019s spill some tea on the unexpected power of silence in any pitch. Silence is a dramatic tool that can be used to draw underline your most crucial important points, build some delicious suspense and give your audience a little breather to digest your genius.<\/p>\n It\u2019s also important to keep in mind that body language and nonverbal cues can sometimes be just as persuasive as the words coming out of your mouth. Think of them as the backup dancers enhancing your star performance. Eye contact? Check. Confidence-oozing power pose? Check. Open and authoritative posture? Check, check and double-chill check. Remember that it\u2019s the small details that can make a colossal difference to how your pitch is received.<\/p>\n And, while we\u2019re on the topic of persuasion, nothing beats a well-spun yarn. Storytelling is one of the oldest and most effective methods of persuasion, and for good reason. Stories engage our emotions and make information more relatable and memorable. They\u2019re also a welcome respite from the data dumps that characterise most pitches. So weave a personal anecdote or storified case study into your pitch and watch how your message leave a lasting imprint.<\/p>\nPathos<\/h2>\n
Logos<\/h2>\n
Ethos<\/h2>\n
The unsung heroes of persuasion<\/h2>\n
It’s all about balance, yo<\/h2>\n